Project challenge
A premium brand experience needed to balance visual storytelling with clear product discovery.
Fashion E-Commerce
Maison Avara
See the delivered foundation. Build the version your organization needs.
An editorial fashion storefront concept with collections, lookbooks, and shopping flows.
Estimated development cost
Rp18–35 juta
Estimated build timeline
6–10 weeks
Planning range for a similar customized solution.
From business need to working system
The solution
We shaped Maison Avara as a clear fashion e-commerce with focused content and conversion paths.
What we built
- Collection merchandising
- Product catalog
- Editorial lookbook
- Shopping journey
Delivered outcome
- A clearer public destination for the project information and primary action.
- A reusable foundation that can be extended as the program or business grows.
See how it works
An editorial fashion storefront concept with collections, lookbooks, and shopping flows.
Delivered interface
A current project preview from the existing Soft Labs Tech portfolio.
Key features
Collection merchandising
A focused collection merchandising experience designed around the project goal.
Product catalog
A focused product catalog experience designed around the project goal.
Editorial lookbook
A focused editorial lookbook experience designed around the project goal.
Shopping journey
A focused shopping journey experience designed around the project goal.
Complete feature scope
What we built
- Collection merchandising
- Product catalog
- Editorial lookbook
- Shopping journey
What you'll get
- Responsive customer-facing experience
- Content and administration foundation
- Deployment and technical handover
Ideal for
- Organizations planning a similar fashion e-commerce
Available integrations
Payments
Payment providers are selected according to the required transaction flow.
- Midtrans or Xendit
Communication
Channels are scoped based on message volume and automation needs.
- Email, WhatsApp, or push notifications
Integration availability and fees depend on the final project requirements.
Make it yours
We already understand this product category. Your final solution can still reflect your brand, workflow, reports, roles, and integrations.
- Brand and content direction
- Registration, inquiry, or checkout workflow
- CMS, analytics, and external integrations
Estimated pricing
Choose a starting scope that fits the current business stage. Each range is a planning estimate, not a guaranteed fixed quote.
Focused build
A lean first release around one conversion path.
Rp12,6–18 juta
- Core pages and responsive build
Similar scope
An estimated build with scope similar to this project.
Rp18–35 juta
- Complete primary experience
- Administration and launch support
These estimates are based on projects with similar scope. Final pricing depends on features, complexity, integrations, platforms, design requirements, and business workflow.
Optional add-ons
Member or customer accounts
+Rp4–8 juta
+2 weeks
Payment or registration automation
+Rp3–7 juta
+2 weeks
Mobile application
+Rp8–16 juta
+4 weeks
What affects the price
Platforms and user roles
More applications, dashboards, and permission levels increase design and testing scope.
Integrations and data migration
External APIs, legacy data, and third-party services add implementation and validation work.
Workflow and reporting depth
Custom approval paths, calculations, and reports affect the final estimate.
Development roadmap
Estimated build timeline: 6–10 weeks. Timeline may vary based on scope, integrations, and feedback turnaround.
- 1
Week 1
Discovery and requirements
Align goals, users, workflows, and success criteria.
- 2
Week 2
UI/UX and system design
Turn requirements into testable flows and interface direction.
- 3
Weeks 3–6
Core development
Build the agreed modules in reviewable increments.
- 4
Final 1–2 weeks
Testing and launch
Validate critical flows, revise, deploy, and hand over.
Technology direction
Technology may be adjusted according to the project requirements. The goal is a maintainable business outcome, not a specific framework.
- Web
- Next.js / React
- Backend
- Node.js / Managed services
- Database
- PostgreSQL / Firebase
- Infrastructure
- Cloud / VPS / Docker
Post-launch support
Included
- 30 days of bug support
- Deployment assistance
- Basic technical handover
Optional maintenance
- Monitoring and bug fixes
- Minor updates and deployment support
- Technical consultation
Interactive estimate
Build your version
Choose the capabilities you need. This planning range updates instantly and is not a fixed quote.
Estimated development cost
Rp12,6–18 juta
Estimated build timeline
4–6 weeks
These estimates are based on projects with similar scope. Final pricing depends on features, complexity, integrations, platforms, design requirements, and business workflow.
Discuss this estimateFrequently asked questions
Who owns the source code?
Source-code ownership and licensing are agreed in the project scope before development starts.
Can features be added later?
Yes. The first release can focus on priority workflows, with additional modules planned as later phases.
Does the estimate include hosting?
Infrastructure and third-party fees depend on traffic, storage, and selected services, so they are confirmed in the final proposal.
Related work
Fashion Marketplace
Nusantara Style
A multi-category fashion concept with campaigns, promotions, search, cart, and profiles.
Beauty E-Commerce
Aura Beauty
A campaign-led storefront for skincare, wellness, makeup, and hair products.
Coffee E-Commerce
Coffee Store Demo
A specialty coffee storefront with search, favorites, pricing, and cart actions.
Want to build something similar?
Tell us about your business and we will help define a practical first scope.
Estimated development costRp18–35 jutaEstimated build timeline6–10 weeks
Discuss your project